Resident beauty blogger Ria Colamazza discusses how Rihanna's new savage X Fenty lingerie collection is revolutionising inclusivity in the industry and the importance of feeling comfortable in your own skin, while sharing our favourite looks from the show.
On September 12th Rihanna, with her Savage x Fenty lingerie collection, electrified New York fashion week. The livestreaming of the show on YouTube propelled the public into Rihanna’s diverse vision; that beauty and sexiness is inclusive of all races and body sizes. This is much like Rihanna's beauty brand Fenty, which created mass global excitement due to the ' Pro Flit'r Soft Matte Longwear Foundation' being launched with an overwhelming 40 foundation shades ; thus giving black women further shade representation, where normally it's reserved for only paler skin tones.
Rihanna’s inclusivity, as Kaliardos (Fenty Beauty’s Resident Artist) states “speaks to girls who have felt not considered before but are a huge audience for beauty",which Rihanna has done again with her stunning lingerie collection!
The Savage x Fenty collection illustrates Rihanna’s previous statements of how she loathes the idea of promoting “perfection” as “everyone is beautiful in their own way." The inclusivity of sizes and distinctive lingerie pieces created to suit specific body types, encourage "confidence and strength", so everyone can feel sexy expressing themselves. Thus, the show was a celebration of women’s form, through symbolic choreography, and a theatrical display, illustrating the women to be free and comfortable. This successful display left onlookers discussing female empowerment rather than objectifying their sexuality.
Rihanna’s glam squad, Yusef, Priscilla Ono and Hector Espinal, corresponded with the theme of empowered femininity by not having one uniform look, rather allowing each model and dancer their own unique look.
Models are regarded as the epitome of beauty, so Rihanna’s emphasis on hiring diverse sizing of models (e.g. two women that were pregnant) redefines this epitome of beauty, as the show became a celebration of the different stages of womanhood, and how women can always be sexy and confident, even when pregnant, which is seen as a time to ‘cover up’. Slick Woods wore a bodysuit and tattoo-inspired stockings, while the pregnant dancer wore a sheer, pale pink bodysuit decorated with flowers.
Rihanna’s inclusivity has come at a pinnacle time in the fashion world. The industry is being forced to bend to the 21st century consumer, who condemn brands promoting an unrealistic version of one type of beauty. This change of attitude has been represented recently with people like Tessa Holiday gracing the UK Cosmopolitan cover and the prestige September covers of magazines being graced with the faces of Beyoncé, Rihanna, Zendaya, Lupita Nyong’o, Tiffany Haddish, Tracee Ellis Ross, and Slick Woods.
While inclusivity slowly rises, brands with only one particular image like Victoria secret, face further criticism from unincluded consumers, as Victoria Secret sales were down 8 percent last year.
The importance of an inclusive brand like Savage x Fenty is represented by Rihanna in Vogue’s June issue, "I'm not built like a Victoria's Secret girl, and I still feel very beautiful and confident in my lingerie." This collection apart from being stunning, will hopefully make more women realise they can be beautiful just as they are.
Our Top Ten Savage x Fenty Collection Looks
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