The beginning of another new series! This 'influencers' series will delve into the world of influencers and bloggers to discover who exists behind the blog posts! Warwick Blogger Lara Apstein kicks the series off with OG fashion blogger Chiara Ferragni.
Hey readers! Welcome to our new weekly series on Influencers.
In this series I will be discussing a different influencer/blogger each week, and talking about their general style, sponsorships, travelling and many other things, which are often an ad!
For this first article, I am going to be focusing on the original fashion blogger, turned influencer; Chiara Ferragni, aka, 'The Blonde Salad.' If you have an Instagram and don’t know who Chiara Ferragni is, then I have no idea how you have been using your Instagram, because if you are not one of her 15 million followers (yes, you did read that right), then at least you have crossed paths with her on your insta discovery page, and have seen at least one post with the hashtag, #TheFerragnez, which was her wedding hashtag that generated millions of posts; yeah, not your typical wedding hashtag.
(Insta Links: https://www.instagram.com/p/BnVr_GKntH6/?taken-by=chiaraferragni https://www.instagram.com/p/BnRVWv3nu60/?taken-by=chiaraferragni )
Let’s start from the beginning. Chiara Ferragni, was a Law student at Bocconi university in Milan, Italy (her birth place), when she started blogging about style and uploading pictures of her outfits online. She quickly grew her following due to her cute style and outfits and thus created a whole new market ; fashion brands started gifting her their products, and inviting her to fashion shows and other events in exchange for blog and Instagram posts. Nowadays, due to her vast following and creation of her own brand (of which she posts a lot), her actual sponsored posts are few and far in between, as the cost of one single Instagram post is at least £15,000. Nevertheless, she is still a brand ambassador for brands such as Calzedonia and Estee Lauder.
(Insta Links: https://www.instagram.com/p/BlxNheDFLk0/?taken-by=chiaraferragni https://www.instagram.com/p/BnvRBQ5HfIE/?taken-by=chiaraferragni )
Chiara, like many other successful influencers, has started her own personal brand, named Chiara Ferragni (obviously), which started by selling mostly shoes and phonecases, which are super glittery and sparkly, and mostly have the design of eyes winking. Currently, the brand has expanded and Chiara, in collaboration with The Blonde Salad (her original blog) and other brands and designers, makes pieces such as jackets and dresses, all sold online. Clearly, she has done very well for herself, and is her own best walking advertisement.
Furthermore, the life of an influencer such as Chiara means one thing; constant traveling. Therefore, being sponsored by Al Italia definitely comes in handy! Chiara travels non-stop. Although she has a house in Milan and one in LA, California, if you take one quick look at her Instagram, you will see that over the past month alone, she has been to: Formentera and Ibiza, Sicily (her wedding), Milan, Sardinia, New York (Fashion Week), Milan again, London, Paris… and she is planning of attending the remaining fashion weeks as well as traveling to China! Nevertheless, as Chiara has a young baby boy, Leone, it is safe to assume that her traveling may start slowing down as the baby starts school!
(Insta Links: https://www.instagram.com/p/BnbNrezHFQs/?taken-by=chiaraferragni (First Pic: NY) https://www.instagram.com/p/BmyI_wpnfI_/?taken-by=chiaraferragni (Second Pic: Formentera))
To sum up this article, which is making me super envious (I basically want her whole closet, especially her bags); Chiara Ferragni is having her cake and eating it too (or maybe not since she is super skinny). Chiara is living a life of luxury, traveling around the world, wearing the most fabulous clothes, and well, all I can say is good for her! It all looks amazing and let’s hope she keeps making great clothes and giving us major inspo for when we are in bed in our sweats and have no idea what to wear!
Disclaimer: Please remember that actual life and what we see in social media is very different!! Live YOUR best life and be yourself, these girls get paid to basically look flawless all the time!
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